Free · runs on public pages only
See who you're actually up against
Point it at a company and it reads the site, works out who competes with them, and loads every one of those competitors' own pages to check they're real before writing a word.
What comes back is the read a buyer gets when they compare you side by side: who else is in the frame, where the positioning differs, and where the content on the other side is doing more work than yours. It lands in your inbox in a few minutes.
Run it on a company
Yours, or a competitor's. The report is yours either way.
Handing it to the agent
One moment.
The agent is building your report
It'll arrive at in the next few minutes.
- Reading to work out what the company sells and to whom.
- Proposing competitors, then loading each one's site to confirm it exists and serves the same buyer.
- Dropping every candidate that fails that check, and writing up what's left.
That didn't go through
Something broke on our side. Nothing was sent and nothing was charged to you.
What comes back
Four sections, and it says which are facts
Who you're up against
Named competitors, each one confirmed by fetching that company's own live page on the day the report was made. Anything that couldn't be loaded, looked parked, or served a different buyer was dropped rather than softened.
Where the positioning differs
How they describe who they're for and what they sell, next to how you do. An interpretation of public pages, and labelled as one.
Where the content differs
Counted off live pages on both sides: what they publish, how much of it, and what subjects they own that you haven't touched.
Where they're outpacing you
The two or three things a buyer would notice comparing you side by side. This is the part worth arguing with.
How it runs
Four passes, and a competitor has to survive all of them
Reads the site
Loads the company's own pages to establish the niche, the buyer, and the services actually on offer.
Names candidates
Proposes competitors by niche rather than by service list, because two firms selling the same thing to different buyers aren't competing.
Verifies each one
Fetches every candidate's live page. A name that can't be confirmed from its own site never reaches the report.
Writes the gaps
Compares what's published on both sides and writes it up, separating the counted from the interpreted.
What it knows, and what it doesn't
- Verified
- Every competitor named is a real, currently-operating company, confirmed by loading its own site, not by trusting a search summary. Every count came off a live page.
- A read
- Positioning, content and outpacing are interpretations of public pages. That's useful because it's what a buyer sees, but it isn't a measurement of your business.
- Not known
- Nothing here touches anyone's internals. No revenue, no staffing, no margins, no client feedback. None of it was available and none of it was guessed at.
- Sometimes wrong
- The tool occasionally picks a competitor you'd never count. You'd know in thirty seconds. Tell us and it's the most useful reply we get.
Why it exists
We build agents like this for agencies
This one runs on public pages and gives the report away. The ones we build for clients run on their own systems, on a schedule, and do the work somebody is currently doing by hand.